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Home > Books & Journals > Journal Abstracts Last Updated: 14:23 03/09/2007
Journal Abstracts #198: June 17, 2005

Annals of Business Administrative Science


Journal Name: Annals of Business Administrative Science: Vol.4, No.2 April 2005

Online ISSN: 1347-4456, Print ISSN: 1347-4464

Contents

An analysis of organizing process of R&D projects: Multi-agent simulation and case study (pp.9-20)
KUWASHIMA, K. TAKAHASHI, N. TAMADA, M.
Abstract:
The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies style and Mercks style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call HWCM (Heavy-Weight Communication Manager) in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.

Keyword: R&D, multi-agent simulation, HWCM


©2003 Global Business Research Center. All rights reserved


(This journal is available online at: http://www.gbrc.org/)
Posted with permission from the publisher.

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