Journal Name: Annals of Business Administrative Science: Vol.4, No.2 April 2005
Online ISSN: 1347-4456, Print ISSN: 1347-4464
An analysis of organizing process of R&D projects: Multi-agent simulation and case study
The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies’ style and Merck’s style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call “HWCM (Heavy-Weight Communication Manager)” in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.
Keyword: R&D, multi-agent simulation, HWCM
©2003 Global Business Research Center. All rights reserved
(This journal is available online at: http://www.gbrc.org/)
Posted with permission from the publisher.