DoCoMo's 506i Series Launch Event
(From the WWJ Team, May 7, 2004)
(You can only see the preview on the GLOCOM Platform)
We're not too sure about NTT DoCoMo's motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan's consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old... Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret.